Field operations
More time on the job.
Less time chasing details.
HVAC service workflows and field applications that connect scheduling, job information, and invoicing.
Business never sleeps
Websites · Business apps · AI assistants
Global experience. Local impact.
Enterprise-grade strategy and hands-on builds for growing Northern California businesses, led by a former Fortune 500 technology executive.
Big-picture thinking.
Hands-on execution.
Why we exist
The discipline ofproven technology.The commitmentof a local partner.
Missed calls. Lost leads.
Hours of double entry.
Growing businesses deserve the same thoughtful strategy, reliable systems, and disciplined execution as any enterprise, without the enterprise overhead.
We make that expertise practical. From Auburn and Placer County to Greater Sacramento and beyond, we help you connect the right technology to the work you do every day.
The experience behind the partnershipWhat we help you accomplish
Start where
it hurts most.
Four places growing businesses lose time or customers.
Pick one. We bring the strategy and the systems.
- Attract & Convert
Make it easier to find you. And choose you.
Distinctive websites, local search visibility, and a clear path from first impression to inquiry.
See websites and search - Automate & Communicate
Be responsive, without being everywhere.
Helpful voice and chat experiences, timely follow-up, and fewer routine tasks for your team.
See chat and voice assistants - Operate & Scale
Give your business room to grow.
Connected scheduling, customer operations, applications, and invoicing that work together.
See business applications - Advise & Grow
Move forward with a practical plan.
A clear-eyed view of your business, a sensible technology roadmap, and hands-on implementation.
See how we partner
Capabilities in motion
Try it before
we build it.
Each window is interactive. The left side is what your customers see; the right side is what lands with your team.
Sentient / possibilities / websites Try it · switch devices
Make your first impression count.
Thoughtful design, clear messaging, and fast experiences that turn interest into a conversation.
- Custom design
- Mobile-first and accessible
- Copy that converts
- Analytics tied to inquiries
Illustrative experiences with sample data. These windows are not connected to live business systems.
Troy HillFounder & Principal Consultant
Meet your partner
Enterprise experience.
Personal accountability.
Three decades of software that can't fail.
Now built for the businesses down the street.
Troy spent more than a decade at E*TRADE, rising from the global trading desk to Director of Enterprise Quality Assurance. His team stood behind every E*TRADE product release from 2006 to 2011, and he led the technology integration of the $2.3B Harris Direct and BrownCo acquisitions.
At Hewlett-Packard he became Global Quality Director, running quality operations across 178 countries and leading the migration of more than 12,000 applications. He founded the software-quality consultancy Qualitonomy in 2016, then Sentient Partners, to bring the same discipline to the businesses in his own community.
- 178 countries in HP's global quality operation
- 12,000+ applications migrated across 30+ data centers
- Every E*TRADE product release, 2006 to 2011
Connected intelligence
Less friction.
More momentum.
When your systems work together, your people can focus on the work that matters. We connect the journey, with you in control.
Inquiry
Connected systems. Clear handoffs. Human oversight.A call, text or web form is answered, day or night, and the customer's details and the job they need are captured.
Where we work
Built for the way
business actually happens.
Service businesses run on calls, schedules, crews and invoices. These are the systems we build to keep all four moving.
More time on the job.
Customer experience
A better experience.
From the first inquiry.
Cleaning business websites, estimating tools, and customer-facing systems that make the next step clear.
Sentient Relay · In development
Connected operations.
A stronger foundation.
Our reusable service-business platform brings together lessons from custom applications, automation, and QuickBooks-connected workflows.
Illustrations of the kinds of systems we build.
Free website check
How does your website
hold up?
Enter your address. In about 20 seconds you'll get a plain-English check of the basics that win local customers: phones, search, speed, and how easy you are to call or book.
- Built for phones
- Search result preview
- Easy to call
- A clear next step
- Local search signals
- After-hours answers
- Server response
How we partner
Clear thinking.
Careful execution.
Direct access to your partner.
No account managers, no hand-offs. The person you meet on the first call is the person who builds your system.
Discover
We listen first. Together, we understand your business, the friction, and the opportunities worth pursuing.
Design
We shape a practical strategy, establish priorities, and agree on a clear implementation roadmap.
Deliver
We build, test, and implement with your team. Then refine the system as your business evolves.
Rooted in Northern California
We don't build client lists.
We build partnerships.
Start with a conversation
Let's build what's next
for your business.
The right technology should make running your business
simpler, not more complicated.